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Brand Equity Survey: Check out India's Top 10 Most Trusted Brands

Brand Equity released the Most Trusted Brands Survey 2010. As trust becomes a key differentiator in the market exploding with brands, this definitive listing is a must for marketers, advertising firms, and, of course, consumers.

In its tenth year, the study has thrown up a lot of surprises: look out for new entrants, the entrenched, and ones who have stood the test of time.

Here are the top 10 most trusted brands of the year 2010:

Nokia

Nokia emerged as India's Most Trusted Brand for the third year in a row, topping a field of 300 product and service brands. “Receiving the award was a humbling and exhilarating moment,” D Shivakumar, MD, Nokia India, said.

If Nokia manages to hold on to its position as India's Most Trusted Brand in 2011, it will have equalled a feat previously accomplished by just one brand: Colgate, winning India's Most Trusted Brand title four years in a row.

Of course, it takes a lot more than the softer aspects for a brand like Nokia to win the trust sweepstakes consistently. A key building block to this is Nokia's extensive service network. Nokia claims that 70% of consumers who approach customer care are served within an hour, with 90% of phone issues handled within 24 hours. Even before environment friendliness became a really hot-button issue in India, Nokia developed a widely publicised recycling programme, run through its retail and collection points.

The waters of course have been particularly choppy for Nokia itself over the last year or so. It has lost market share in India as well as overseas. Besides the increase in the sheer number of competitors, many of the new brands are perceived to be more innovative, an attribute that Nokia previously dominated. The Finnish mobile phone major has been slow to react on growing categories within the lower end of the mobile handset segment like dual SIM phones and at the high end with touchscreen devices

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Src: ET