IMAGES: The 10 most searched NEW cars in India
BS Reporter in New Delhi
1. Maruti Suzuki Alto K10
Car companies ready to splurge on digital media are reaping rich dividends.
That could be why the second most Google-searched car model among new entrants is Ford Figo, far ahead of Volkswagen Polo, Nissan Micra, Toyota Etios, Maruti SX4 and Hyundai i10-Next Gen to name a few.
Internet search giant Google tabulated the searches by consumers in India from January 2010 to May 2011.
The number one slot went to Maruti's Alto K10.
2. Ford Figo
The second most searched car company is Honda Siel Cars, though it sells much fewer cars than Hyundai, Tata Motors and even General Motors.
The number one slot predictably goes to the country's largest car company, Maruti Suzuki. In this pecking order, Ford India stands at number seven.
There were around 100 million active internet users in the country in 2010.
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Image: Ford Figo.
3. Hyundai i10 Next Gen
Ford India's executive director, marketing sales, and service, Nigel Wark says: "When we launched Figo, we allocated seven per cent of our total advertising budget on digital marketing.
This is two to three times what our competitors were spending.
That is paying dividends. So, now we have launched the Global Fiesta only on the digital platform."
Click on NEXT for more...
Image: Hyundai i10 Next Gen.
4. Maruti Suzuki Kizashi
Honda also says tapping the digital media is the key to selling.
"Our brand surveys have shown us Honda cars are the most aspirational in their respective segments.
The brand recall is high. Our customers are all internet-savvy and research online before making purchase decisions.
Even in our own communications, digital marketing forms an integral part. We are allocating an increasing proportion of our ad spends on online media to reach out to our target clientele," says vice-president (marketing & sales) Jnaneswar Sen.
More @ IMAGES: The 10 most searched NEW cars in India
Src: Rediff
1. Maruti Suzuki Alto K10
Car companies ready to splurge on digital media are reaping rich dividends.
That could be why the second most Google-searched car model among new entrants is Ford Figo, far ahead of Volkswagen Polo, Nissan Micra, Toyota Etios, Maruti SX4 and Hyundai i10-Next Gen to name a few.
Internet search giant Google tabulated the searches by consumers in India from January 2010 to May 2011.
The number one slot went to Maruti's Alto K10.
The second most searched car company is Honda Siel Cars, though it sells much fewer cars than Hyundai, Tata Motors and even General Motors.
The number one slot predictably goes to the country's largest car company, Maruti Suzuki. In this pecking order, Ford India stands at number seven.
There were around 100 million active internet users in the country in 2010.
Click on NEXT for more...
Image: Ford Figo.
Ford India's executive director, marketing sales, and service, Nigel Wark says: "When we launched Figo, we allocated seven per cent of our total advertising budget on digital marketing.
This is two to three times what our competitors were spending.
That is paying dividends. So, now we have launched the Global Fiesta only on the digital platform."
Click on NEXT for more...
Image: Hyundai i10 Next Gen.
Honda also says tapping the digital media is the key to selling.
"Our brand surveys have shown us Honda cars are the most aspirational in their respective segments.
The brand recall is high. Our customers are all internet-savvy and research online before making purchase decisions.
Even in our own communications, digital marketing forms an integral part. We are allocating an increasing proportion of our ad spends on online media to reach out to our target clientele," says vice-president (marketing & sales) Jnaneswar Sen.
More @ IMAGES: The 10 most searched NEW cars in India
Src: Rediff
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