Sensex beats Chak De India in popularity poll

Sensex beats Chak De! India in popularity poll
ET-Dentsu Top Hits 2007: Sensex beats Chak De!

Emerging India is obsessed with winning. The turf is immaterial. So, whether it was the stock market, movies, cricket or simply enjoying good things in life, Indians feasted on a host of winners — expected, unexpected or out-and-out dark horses, who romped home in 2007. ET-Dentsu Top Hits 2007 survey, the second in succession, ranked anything from popular content to social phenomena, changing consumer habits to actual physical products that may have left a mark on Indians’ minds. Individuals, however, were excluded from the list as it only captures trends, not personalities.

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Sensex, Chak De! India and Twenty20 Cricket World Cup victory led the hits parade in 2007 in an end-of-the-year online survey conducted by Dentsu India. The survey polled 2,227 individuals in the 16-60 age group. An initial consumer research brought down the list from 100 to 40, which was then included in the e-survey.

Sensex’s climb from 12,000 to 20,000, which left millions of investors rich beyond expectations, also came to virtually personify the buoyancy in the economy — a fifth year of average 8.6% GDP growth, jobs for the asking and zooming incomes. According to Nokia India MD (mobiles) D Shivakumar “The Sensex, in essence, captures a number of things: the state/mood of the nation, the acceptance of wealth creation, a move from old world socialism to celebration of capitalism. It’s a reaffirmation of the confidence in the Indian system today.”



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