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22 December 2011
21 December 2011
News Corner:
Announcing: The Pluggd.in Forum [Knowledgebase + Community]
Aakash Tablet Sold out, UbiSlate Scheduled for January Launch
Frrole Creates a Social Newspaper out of Twitter Noise
Ten Indians in Forbes '30 under 30' list
The 30 highest paid CEOs in the US
Top 5 touch-and-type phones under Rs 10,000
src: rediff, staruplogic.com, pluggd.in
28 September 2011
Top 12 Mobile Handset manufacturers of the world. Micromax enters
Top 12 Mobile Handset manufacturers of the world. Micromax enters
Global mobile phone shipments for the second quarter of 2011 have reached 361 million, of which 110 million are smartphones. While the feature phone is slowly becoming a dying breed, it is what is keeping Nokia on top of the heap. Nokia has shipped 88.5 million phones in Q2 2011 followed by Samsung’s 74 M phones. The gap between Nokia and Samsung is narrowing done. However the gap between Samsung and LG is very wide. LG has shipped 24.8 million phones. Apple which sells just smartphones (iPhones) has occupied the fourth position with 20.3 million phones.
Apple rules the smartphones
Apple is now the top smartphone vendor followed by Samsung and Nokia. The top 10 positions are occupied by the usual suspects with few manufacturers swapping places. The action or rather upsets are happening outside the top 10 positions. These are the manufacturers which the analytic firms called microvendors. Now these microvendors are threatening the handset makers in the top 10 positions.
Top top global mobile handset manufacturers in Q2 2011 :
- Nokia (88.5 M)
- Samsung (74M)
- LG (24.8)
- Apple (20.3M)
- ZTE ( 18 M)
- RIM
- HTC (12.1M)
- Motorola (11 M)
- Huawei (9 M) :
- Sony Ericsson (8 M)
- Alacatel
- Micromax (4 M)
Micromax enters the big league
Micromax, which is considered as a microvendor, has shipped 4M phones in Q2 2011 and has occupied 12th position. Micromax has surpassed Lenovo (2.8M), Sharp and NEC in the mobile handset shipments. Micromax’s nearest competitor is Sony Ericsson which shipped 8M phones.
Micromax entering the big league and eyeing a spot in the top 10 is a remarkable achievement. Micromax is a India based company which started its operations by selling mobile phones in India. Micromax has entered a very crowded market segment and offered variations in its product category by carefully studying the market. The limelight which Micromax now enjoys can be attributed to innovative products, dual SIM phones, and attractive advertising campaigns
Micromax isn’t content with local play. It is continuing to expand across the world and is following the Think global, act local strategy. For example, given the large coastline of Sri Lanka, Micromax has exclusively targeted fishermen in the island nation and came up with a water proof phone. I’m sure Micromax will have similar strategies in Brazil, Africa and the Middle East.
Micromax which predominantly sells feature phones is making slow progression to smartphones. It has launched 3 Android phones which now make up 15% of Micromax’s sales. Last week, there was a leak about a possible high-end Android phone from Micromax. Though it is a re-branded phone, Micromax A85 comes with a dual-core nVIDIA processor and competes with the likes of Samsung Galaxy S2 and HTC Sensation.
Like I have argued here, Micromax still has to battle with the perception of it being perceived as a value-for-money phone maker. It has to start at sometime. Micromax felt the time is now and why not.
How long before Micromax actually enters the top 10 list?
Note : Alcatel is speculated to be in position 11. The number of phones shipped by Alcatel in Q2 2011 isn’t readily available. The post will be updated with RIM and Alcatel numbers. The data is originated from Strategy Analytics, but it is not in a one single list. The data is gathered through various press releases across the web
Micromax A85 Android phone : First look
Src: A 2 week old article from Gadgetfan.
23 August 2011
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15 August 2011
IMAGES: The 10 most searched NEW cars in India
IMAGES: The 10 most searched NEW cars in India
BS Reporter in New Delhi
1. Maruti Suzuki Alto K10
Car companies ready to splurge on digital media are reaping rich dividends.
That could be why the second most Google-searched car model among new entrants is Ford Figo, far ahead of Volkswagen Polo, Nissan Micra, Toyota Etios, Maruti SX4 and Hyundai i10-Next Gen to name a few.
Internet search giant Google tabulated the searches by consumers in India from January 2010 to May 2011.
The number one slot went to Maruti's Alto K10.
2. Ford Figo
The second most searched car company is Honda Siel Cars, though it sells much fewer cars than Hyundai, Tata Motors and even General Motors.
The number one slot predictably goes to the country's largest car company, Maruti Suzuki. In this pecking order, Ford India stands at number seven.
There were around 100 million active internet users in the country in 2010.
Click on NEXT for more...
Image: Ford Figo.
3. Hyundai i10 Next Gen
Ford India's executive director, marketing sales, and service, Nigel Wark says: "When we launched Figo, we allocated seven per cent of our total advertising budget on digital marketing.
This is two to three times what our competitors were spending.
That is paying dividends. So, now we have launched the Global Fiesta only on the digital platform."
Click on NEXT for more...
Image: Hyundai i10 Next Gen.
4. Maruti Suzuki Kizashi
Honda also says tapping the digital media is the key to selling.
"Our brand surveys have shown us Honda cars are the most aspirational in their respective segments.
The brand recall is high. Our customers are all internet-savvy and research online before making purchase decisions.
Even in our own communications, digital marketing forms an integral part. We are allocating an increasing proportion of our ad spends on online media to reach out to our target clientele," says vice-president (marketing & sales) Jnaneswar Sen.
More @ IMAGES: The 10 most searched NEW cars in India
Src: Rediff
BS Reporter in New Delhi
1. Maruti Suzuki Alto K10
Car companies ready to splurge on digital media are reaping rich dividends.
That could be why the second most Google-searched car model among new entrants is Ford Figo, far ahead of Volkswagen Polo, Nissan Micra, Toyota Etios, Maruti SX4 and Hyundai i10-Next Gen to name a few.
Internet search giant Google tabulated the searches by consumers in India from January 2010 to May 2011.
The number one slot went to Maruti's Alto K10.
2. Ford Figo
The second most searched car company is Honda Siel Cars, though it sells much fewer cars than Hyundai, Tata Motors and even General Motors.
The number one slot predictably goes to the country's largest car company, Maruti Suzuki. In this pecking order, Ford India stands at number seven.
There were around 100 million active internet users in the country in 2010.
Click on NEXT for more...
Image: Ford Figo.
3. Hyundai i10 Next Gen
Ford India's executive director, marketing sales, and service, Nigel Wark says: "When we launched Figo, we allocated seven per cent of our total advertising budget on digital marketing.
This is two to three times what our competitors were spending.
That is paying dividends. So, now we have launched the Global Fiesta only on the digital platform."
Click on NEXT for more...
Image: Hyundai i10 Next Gen.
4. Maruti Suzuki Kizashi
Honda also says tapping the digital media is the key to selling.
"Our brand surveys have shown us Honda cars are the most aspirational in their respective segments.
The brand recall is high. Our customers are all internet-savvy and research online before making purchase decisions.
Even in our own communications, digital marketing forms an integral part. We are allocating an increasing proportion of our ad spends on online media to reach out to our target clientele," says vice-president (marketing & sales) Jnaneswar Sen.
More @ IMAGES: The 10 most searched NEW cars in India
Src: Rediff
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